A fullstack designer specialised in UX, UI, and branding, with a crush for tech & biology
About me
Hola!
I'm Isabel Aced, a Visual Communication Design graduate from 2012 with over 12 years of experience working in a variety of different projects, making me quite the versatile professional.
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Background
Throughout my career, I've delved into UX/UI topics, gradually realising their importance within the design world. It was eye-opening to discover that practices like user profiling, A/B testing, and research were all integral parts of UX (and not only branding, like I initially thought).
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Since this groundbreaking discovery, I trained myself to become a better UX/UI designer, heavily influenced by the branding world.
Fun facts
I'm an avid yogi, but I find more relaxation in listening to true crime.
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I never say no to a hike, even if it means waking up at 4 AM, putting on cold, wet shoes from the day before, and keep going.
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You can see me on Google maps
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There’s no way to approach me without giving me a jump scare
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I’ll spot if you’re left handed in a second—and I’ll be sure to tell you, since you clearly haven’t figured it out yet
Services
Branding
Shape brand identities that resonate with audiences, crafting compelling stories and visual elements that define and differentiate.
Illustration
Personalised solutions oriented to bring extra value, character and depth to each project
UX / UI
Creative and data-driven solutions that that facilitate a more enjoyable
digital experience for all users.
Infographics
I feel very passionate about understanding and organising complex info in a digestible way
Web Design
Compelling web designs that captivate audiences and elevate user experiences, ensuring seamless functionality and aesthetic appeal that help bring order to complexity.
Print Design
I also specialise in printed assets such as business cards, flyers, booths, etc that communicate brand messages effectively.